Evolution Consulting & Research Welcomes Two New Senior Research Consultants,  Elena Kaplan and Danielle C. Porreca

Blue Bell, Pa.-based biopharmaceutical consulting and research firm further strengthens its specialized research capabilities with these seasoned professionals

Blue Bell, PA – November 24, 2014 –Evolution Consulting & Research, the industry-leading biopharmaceutical consulting and research firm based in Blue Bell, Pa., recently welcomed Elena Kaplan and Danielle C. Porreca, senior research consultants with the experience and skill sets to match the needs of Evolution’s healthcare clients. Kaplan brings more than 20 years of experience in market research, with a significant focus on the pharmaceutical industry, and has conducted qualitative and quantitative research studies in the U.S. and globally. Porreca’s career includes 13 years of pharmaceutical research and strategic planning during which she has executed global pharmaceutical and biotech market research projects across the healthcare industry and numerous therapeutic areas.

“Evolution has earned a reputation for providing highly specialized marketing research and consulting services to our pharmaceutical and biotech clients. In order to deliver the highest quality services we seek out the very best talent to build our project teams,” said Michael Heasley, M.A., M.S., Evolution Consulting & Research Partner and Chief Research Officer. “Elena and Danielle possess the skills and knowledge these companies demand, with the experience to deliver valuable strategy and guidance as a true partner with our clients.”

Kaplan’s specific expertise centers on therapeutic areas such as diabetes, respiratory, cardiovascular, pain management, women’s health, and oncology.  Most recently, Elena conducted domestic and global research at various medical conventions including The American Congress of Obstetricians and Gynecologists, American Society of Anesthesiologists, and American Society of Clinical Oncology.  She previously worked at a large publishing company, leading a team of research analysts to support editorial and custom research projects for more than 25 medical publications.

Elena received an MBA from Pace University and an undergraduate degree in business administration with a marketing concentration from Baruch College, part of The City University of New York.

Porreca specializes in qualitative research, with a focus on patient-based research and learning initiatives designed for message/campaign development and refinement. Before working in the pharmaceutical industry, Danielle spent seven years as a strategic planner at advertising agencies where she conducted custom qualitative studies for major consumer package goods and business-to-business brands.

Danielle received her B.S. in Business Administration from Manhattan College.

About Evolution Consulting & Research

Evolution Consulting & Research (evolutionconsulting.com), based in Blue Bell, Pa., is an industry-leading biopharmaceutical consulting and research firm whose principals and researchers bring unparalleled experience and healthcare knowledge to each project. With a focus on marketing research, product development, competitive readiness, and forensic assessment, the firm’s experts possess a deep understanding of the customer and industry landscapes. As a result, each project, team, and methodology is customized to meet the client’s individual needs and goals. Evolution’s wide array of therapeutic area expertise has enabled a history of success in providing strategic direction to its clients, including 15 of the top 20 global pharmaceutical companies.