Carly Backdrop

Evolution provides unmatched Marketing Research expertise to its biopharma clients. Director of field operations Carly McCormick ensures our teams are using their very best research strategies and respondent groups to deliver actionable results and insights.

How did you first get into a career in biopharma market research and consulting?

After working for a wine distributor for two years, I decided I needed a job that got me off the road and away from sales. Knowing nothing about market research and what it entailed, I decided to take a chance and took a job at a facility in Philadelphia. I got to see all aspects of the facility side and was quickly promoted to project manager within a couple of months. I was really drawn to the fast pace and ever-changing pharma market.

What is your greatest strength that you bring to your projects and your clients?

My calm demeanor. We often have very tight timelines with challenging recruits which can be very stressful for all parties involved. Clients depend on me to keep a clear and level head so that we reach our goal. It also doesn’t hurt that I communicate clearly and stay very organized.

What are some of the trends you see in our industry?

I’ve seen a lot more focus on rare diseases and less common respondent types like payors, pharmacists, specialty nurses and practice managers. In quantitative research, I think we’ll see a move towards shorter surveys that can be viewed on a portable device.

What do you currently see as the greatest challenge in our industry?

Keeping a healthy and engaged database. The industry focuses are constantly changing, so there is a need for all specialty and patient types. Our vendors need to constantly keep their current and future panel members interested in research so they’re more likely to participate when they’re contacted about a study in their therapeutic area.

What advice would you give to young professionals starting out in pharma and/or market research?

There are a lot of different areas to focus on in market research, so keep an open mind. If possible, involve yourself in both qualitative and quantitative projects as well as domestic and international studies. Observe the different techniques, analyze data, and write reports and proposals. Ask lots of questions and keep researching the trending topics. The more aspects you understand, the better job you’ll do in whatever area you end up in.

 

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