Danielle is a seasoned professional with 13 years’ experience in pharmaceutical research and strategic planning. She has executed global pharmaceutical and biotech market research projects across a variety of business objectives spanning all healthcare audiences and within most therapeutic areas. Danielle specializes in qualitative research where she creatively utilizes methodologies that explore issues, validate/refute hypotheses, and evaluate materials to deliver clients actionable recommendations and insights. Her strengths include a focus on patient-based research and on learning initiatives designed for message/campaign development and refinement.
Before working in the pharmaceutical industry, Danielle spent 7 years as a strategic planner at advertising agencies where she conducted custom qualitative studies for major consumer package goods and business-to-business brands.
Danielle graduated from Manhattan College in Riverdale, NY with a Bachelor of Science degree in Business Administration. She majored in marketing, and minored in psychology.