Traditional analytics is focused on evaluating a traditional set of metrics. While these metrics provide insight, traditional analytics also has some limitations for business owners – namely, the confusing fragmentation of data across platforms. For example, your business might be using Google Analytics to monitor web traffic – but MailChimp to monitor email interactions.
This fragmentation makes it difficult for business owners to see the full picture. However, behavioral analytics offers an innovative solution to this problem. By pulling from multiple sources, behavioral analytics creates a deeper well of data, making a more sophisticated and multi-angled analysis possible. Through custom dashboards and detailed reports, behavioral analytics from Evolution give you actionable insights and the power to make smart decisions.
The next step? Implementing expert advice designed to help you achieve your goals. Our role? Providing the data, sharing our insights, and recommending potential strategies.
Behavioral analytics is an exciting new field on the cutting edge of data analytics. Traditional data analytics remains an essential tool for assessing traditional metrics – but behavioral analytics takes the process a step further. That’s a critical capability in our increasingly digitized world.
The outcome? You gain a cohesive portrait of the customer or patient journey.
• Ad campaign ROI
• Cohort reporting
• Conversion rates and engagement rates
• Customer segmentation
• Lead conversion
• Problem areas like customer churn
• Traffic generation
Evolution provides strategic, actionable insights that expand your company’s ability to excel. With senior level management, involvement, and engagement throughout the project, you’ll have peace of mind your business is in expert hands. Our commitment is comprehensive; we are engaged from the beginning to the end of a project.