Competitive Research

Data that gives you an Edge

Raw talent. Stand-out skills. Gut intuition.

No business can thrive without these ingredients – but there’s more to sustained success than talent. Taking your business to the next level requires you to have an analytic, data-driven edge over your competitors. Competitive research provides that data, empowering you to work smarter and more creatively.

Information about competitors gives your business a fuller picture – of goals to meet, and of challenges to beat. But it’s not just the data –it’s what you do with it. Evolution Consulting interprets the data to give your business a practical guide for improving sales and increasing revenue. Evolution gives you that much needed edge.

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Simply having information on competitors isn’t enough. Without clear, actionable recommendations, data is just that – data. When research isn’t actionable, there’s only one outcome: your company wastes valuable time deciphering figures and charts that lead nowhere.

At Evolution Consulting, our goal is to make running your business easier – not harder. Instead of bombarding you with useless statistics and flashy presentations, we give you a comprehensive, personalized roadmap with step-by-step, nuts-and-bolts guidance. Senior members will handle your project from start to finish, and won’t walk away until the full value of the agreement has been realized. We’re engaged, experienced, and enthusiastic – and we’ll never leave you scratching your head at what our data means.

Healthcare

Messaging research is an integral part of competitor analysis in the pharmaceutical sphere. Breaking down competitor messaging gives your business actionable insight into the patient experience and decision-making process. That’s insight you need to maintain your edge in one of the most fiercely competitive and strictly regulated industries.

During the pre-launch phase of your product launch, we conduct a comprehensive market landscape analysis. We’ll have all the specifics of the competing products in your company’s therapeutic area; To what degree your competitor’s products are satisfying the needs of customers; What types of brand messages are driving patient use of competitor products. We capture a holistic view to help you achieve global competitive readiness at all phases of your product, from I through IV.

Consumer

Our team members have worked with dozens of nationally recognized household brands, including Pillsbury, AT&T, and Proctor & Gamble. From family-run businesses to Fortune 500 companies, all types of retailers are grappling with the same challenge: competition from online merchants, such as Amazon.

Consumer packed goods currently make up 41% of Amazon’s private label sales, second only to its electronics at 55%. Stacked with other digital options like eBay, Etsy, and Wayfair, online shopping is putting a dent in retail business models everywhere.

Our competitor data shows you what’s working, what isn’t, and what steps you can take to put yourself in a much more attractive position.

Financial Services

There’s no question that well-mined data helps you effectively calibrate your marketing strategies and advertising campaigns.

Not only does competitor research enable your business to uncover and connect with untapped audience segments, it also helps you to stay within budget. Evolution can prevent your company from wasting precious time and resources on ineffective advertising strategies that don’t perform as expected.

Depending on your company’s needs, Evolution can utilize cutting-edge competitive research methods to surface all of the details you need to know, from customer service/satisfaction and social media presence, to strategic partnerships and a clear view of the M&A landscape.

You can’t sell to a customer unless you understand their wants, needs and preferences – and you can’t outsell a competitor unless you understand their model. Competitor analysis provides actionable intelligence. Use it to your advantage. Reshape your strategies; rebuild your image; rethink the way you do business.

To learn more about how competitive research and analysis can benefit your financial, retail, or pharmaceutical business, email us or call us today at 866-486-0873.

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