Retail and
Wholesale Banking

Insights Put to Work.

Whether you’re a retail bank whose products and services are geared toward consumers, or wholesale banking companies that manage corporate accounts for multinational entities, our solutions are tailored to your needs, your budget, and your timeline.

Evolution Consulting has decades of experience working with some of the country’s most recognizable and widely-used banking and financial brands, including dozens of Fortune 500 companies. We’re proud of our client portfolio, and if you’d join us, you’d be in good company.

Our industry-leading seasoned team members have worked with the who’s who of financial services industry including Bank of America, Chase (Chase Bank), Citi (Citibank), Fifth Third Bank, HSBC, Morgan Stanley, PNC, Santander, UBS, US Bank (US Bancorp), and USAA.

With a sterling reputation and track record of success, we’re your trusted research advisors in all sectors of the banking industry. Focused on start-to-finish client engagement, hands-on involvement at the senior management level, and a wide range of customizable solutions to your greatest challenges, we don’t simply provide data. We show you how and where to use it to bring your business forward.

Get in touch

Evolution Consulting & Research supports its clients in a myriad of ways, but always with one outcome in mind: Impact.

Behavioral Research

Uncover insights that shape the optimal consumer journey.

Marketing Communications

When go-to-market needs to be lead-the-market.

Marketing Research and Consulting for Retail and Wholesale Banks

Evolution is a leader in market research for U.S. retail and wholesale banking companies. Our impressive client portfolio spans three of the top five banking companies, while our expert analysts bring more than 30 years of experience to every project.

We offer a wide range of services to help wholesale and retail banks build their brands and meet their goals. How can we help your business flourish?

Customer experience and loyalty research. Studies show that most customer experience leaders – about 85% – are “relative novices in their customer experience efforts.” Be part of the 15% instead. See where and when you’re losing customers, enabling you to minimize churn, increase customer retention, and strengthen brand loyalty.

Customer journey mapping. Follow consumers and businesses through every touchpoint in their financial decision-making process to gain and apply deeper insight into your markets.

Customer segmentation. Data gives your business clearer insights into customer segmentation. These insights enable you to craft the messages that resonate – and target the markets that yield profits.

Data collection, visualization, and analysis. We gather, present, and interpret essential data points for you, making it simpler to measure performance and identify goals. Master marketing, sales, and financial metrics with our easy-to-use custom dashboards, including business dashboards, social media dashboards, executive dashboards, sales dashboards, and more.

Product development. Whether you’re launching a new product or service, are expanding an existing product line, or plan to modify an existing product or service, make the transition smoother and more lucrative by preparing with detailed product development research. We merge qualitative and quantitative research methodologies to assess the landscape before your launch.

Evolution builds a stronger foundation for your business to stand on. From behavioral analytics to predictive data analytics and beyond, we are your full-spectrum marketing and consulting firm.

Get There. Faster.

Maximize ROI, improve customer retention, maintain your competitive edge, and solve the most difficult marketing problems that are facing your company today. With Evolution by your side, your goals just moved a little closer. Simply stated, we deliver data that illuminates trends, spotlights opportunities, highlights vulnerabilities, and measures your performance. When you know where you are, it’s easier to envision where you’re headed – and which roads are going to take you there fastest.

Please consider exploring our additional areas of relevant financial expertise:

Retail & wholesale
Financial Products
Consumer Products
Consumer Services

Opportunities Realized.

Whether your goal is to understand the customer journey, view easy-to-access key performance metrics, or tie customer feedback to your revenue stream, our strategists are here to collect, deliver, and interpret the information you need.

Learn more about what market research can do for your banking business. To get started, contact us online or call (866) 486-0873.