Studies show that roughly nine in 10 Americans use over-the-counter (OTC) medications to treat themselves before going to a doctor. With more and more patients going online for advice, that trend isn’t going to reverse itself any time soon.
OTC medications are likely to become more and more prevalent – especially as healthcare insurance and prescription drug costs continue to increase. For certain segments of the consumer market, particularly millennials and older Americans, OTC drugs are a budget-conscious alternative to prescription and brand-name medications.
The bottom line is that you simply cannot afford to neglect the OTC component of your pharmaceutical company or consumer retail business. You’re going to need smarter OTC product strategies. Together we find real, actionable answers to the tough questions that challenge your business:
We don’t just provide you with data – we provide you with an explanation of what the data means, and how it can be leveraged to enhance OTC sales performance. We make sure that every engagement leads to practicable business recommendations –a true roadmap— that you can follow toward better real-world results.
We have expertise in a wide range of therapeutic areas, from oncology and GI, to ophthalmology and cardiovascular.
Uncover insights that shape the optimal consumer journey.
Turning expertise into revenue.
When go-to-market needs to be lead-the-market.
Solving problems. Increasing revenue. Improving brand image. We address all of your most urgent and critical challenges, finding ways to alleviate your pain points while making smart use of your assets and resources.
We offer a wide range of market research services designed to help the manufacturers and retailers of OTC medications spend less to achieve more. Some of the marketing research and business consulting services our strategic brand consultancy provides include:
We focus on effective, actionable strategies. Our clients can rely on Evolution to provide the outcome they seek, and ultimately, help the people they serve – the patients.
We also offer something unique among marketing firms: combined expertise in the healthcare and consumer spheres. We draw on both to deliver practical, data-driven insights that move the needle and increase the value of your OTC brand.
Evolution provides strategic consulting and market research for the consumer divisions of healthcare and retail companies. In fact, you’re already familiar with some of our work, which includes Johnson & Johnson OTC products, Pfizer’s Advil, and a wide range of vitamins.